Build a Commercial Surface Pattern Design Business for the Interiors Industry
Learn the complete commercial side of the interiors industry, from licensing and product development to manufacturing, pricing, and bringing your artwork to market.
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What You'll Learn
Instead of learning one business model, you'll understand how the home furnishings industry actually works.
Inside the WOVEN Studio Intensive you'll learn how to:
âś” Understand how the interiors industry actually works
âś” Evaluate your work through the eyes of buyers and manufacturers
âś” Identify the commercial opportunities that best fit your goals
âś” Develop products buyers actually need
âś” Navigate licensing and buyouts
âś” Confidently communicate with manufacturers and industry partners
âś” Build a long-term creative business
Four Proven Ways to Build an Interiors Business
Most artists only see one path. The Studio Intensive introduces four proven ways to build a career in the interiors industry so you can choose the one that best fits your goals.
Selling Your Artwork to Brands
Get paid directly for your designs when companies use them in products.
Creating Your Own Product Line
Turn your artwork into real products like textiles, blankets, or home goods.
Working With Interior Designers
Collaborate with designers on custom fabrics for the interiors market.
Creating a Fabric Collection
Design a branded collection for textiles used in interiors and product lines.
Understanding the Industry Is One Thing.
Building a Business Inside It Is Another.
Most designers don't struggle because they lack talent.
They struggle because no one has taught them how the industry actually works.
The Studio Intensive gives you the roadmap most artists never receive.
The WOVEN Studio Intensive is For You If:
âś” You already create surface pattern designs but don't know how to enter the interiors market.
âś” You're tired of guessing what buyers actually want.
âś” You want to license artwork or develop products.
✔ You're ready to build a real business—not just collect information.
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Why This Course is Different:
- Most surface pattern education focuses on creating beautiful artwork.
- The Studio Intensive teaches you what happens after the artwork is finished.
- You'll learn how buyers think, how manufacturers make decisions, how products are developed, how collections are built, and how artwork becomes commercially successful.
Continue Beyond the Classroom
After completing the Studio Intensive, you'll be eligible to apply for the Kindly Woven Design Team.
The Design Team is a curated group of designers who may be invited to respond to commercial artwork briefs as opportunities become available.
It's designed for artists who want to move beyond learning and begin applying their skills in real commercial settings.
Students become eligible to apply after successfully completing one of our qualifying advanced courses. Details about the application process are provided inside the course hub upon completion.
Please note that completing a qualifying advanced course does not guarantee acceptance to the Design Team. Applications are reviewed based on portfolio quality and commercial fit.
Your Instructor: Laura Adams
For more than 30 years, I've worked inside nearly every stage of the home furnishings industry—from buying and product development to licensing, manufacturing, merchandising, and bringing products to market.
I've helped evaluate artwork, build collections, develop products, and work with retailers and manufacturers across the interiors industry.
The Studio Intensive is the course I wish had existed when I first started.
It brings together the knowledge that usually takes decades of experience to acquire.
Laura has had the pleasure of working with incredible brands such as:
Inside the Studio Intensive, you’ll learn:
MODULE 1 - Interiors Landscape - Understanding the Industry
MODULE 4 - Collaborating with Interior Designers
MODULE 2 - Licensing, Buyouts & Selling Your Artwork
MODULE 5 - Creating Your Own Woven Fabric Line
MODULE 3 - Creating a Line of Woven Home DĂ©cor Products
MODULE 6: Translating Your Designs for Weaving
The Studio Intensive
$797
Introductory Price (Regularly $997)
Complete Self-Paced Program
Includes:
âś” Complete Studio Intensive curriculum
âś” Digital workbook
âś” Lifetime access
âś” Learn at your own pace
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Learn on Your Schedule
The Studio Intensive was originally taught as an eight-week live program and is now available as a complete self-paced course.
You'll have lifetime access to the full curriculum, allowing you to move through each module at your own pace and revisit the lessons whenever you need them.
You're getting the same comprehensive training that guided students through the live program, now available whenever you're ready to learn.
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