How to Name the Colors of Your Fabric Collection

Naming colors in fabric collections is an art form that we've come to love. It's not just about assigning random labels; it's about capturing the essence of a hue, the mood it evokes, and the story it tells. Early in our design journeys, the process of naming colors for our fabric collections was daunting, but through experience and exploration, we've honed our approach. For us, it's about finding that perfect balance between familiarity and creativity. Here are the methods we've cultivated over time:

Object Matches

Take a moment to think about the word "Mushroom." Does it transport you to a forest floor blanketed in grey moss, with mushrooms peeping through? Or perhaps it conjures the image of a basket brimming with freshly picked mushrooms from your local farmer’s market. These associations may not pinpoint an exact color but rather a spectrum that's rich and nuanced. It's in these complex color name choices that we find endless inspiration.

Feelings Evoked

Colors have a remarkable ability to stir emotions within us. Consider a luminous yellow named "Joy" or a hue that leaves you slightly perplexed, like "Ambivalent." These names don't just describe the color; they encapsulate the emotions it elicits, adding another layer of depth to your fabric collection.

Action Colors

Verbs infuse colors with life and movement, forging a connection with the buyer. Picture a sumptuous cotton blanket beckoning you to "Cuddle" or a velvety upholstery that exudes mystery, aptly named "Smolder." These names invite users to envision themselves interacting with the fabric, elevating the experience beyond mere aesthetics.

Personality Colors

Some fabrics possess such distinct personalities that they demand equally captivating names. Whether it's a multicolor dot pattern named “Playful” or a bold geometric design in fiery reds and oranges named “Assertive”, these names encapsulate the essence of the fabric itself. They're not just colors; they're characters in your design story.

Direct Matches

Sometimes, simplicity reigns supreme. Names like "Red" may seem basic, but they conjure immediate and unmistakable images. However, we reserve these straightforward names for moments when nothing else quite fits the bill. After all, we strive for more than just the ordinary; we want our color families to sing with vibrancy and depth.

In the end, naming colors isn't just about assigning labels; it's about infusing your fabric collection with meaning, emotion, and personality. So, the next time you embark on naming the colors of your fabrics, remember to explore, experiment, and above all, let your imagination run wild. After all, the story of color is endless and has the power to captivate and endear your buyer.

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