Want to License and Sell Your Surface Pattern Designs?
Before you send another pitch, learn how companies evaluate artwork, choose collections, and make licensing decisions so you can approach the process with confidence.
$197 Instant Access
Have you done everything you're supposed to do... but you're still waiting for your first deal?
•You've built a portfolio.
• You've created collections.
• You've started pitching companies.
• But you're not sure what happens after they open your portfolio.
• You wonder what companies are actually looking for.
That's exactly why I created Think Like a Buyer.
This isn't another course about making prettier patterns. It's a practical framework for helping you confidently license, price, present, and pitch your artwork to the interiors industry.
$197 • Instant accessÂ
What You'll Learn Inside Think Like a Buyer:
Stop Guessing Which Deals Are Right for You
Learn the differences between licensing and buyouts, when each makes sense, how they're priced, and how to choose the path that fits your goals.
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Know if Your Portfolio Is Ready Before You Pitch It
Learn the commercial framework buyers use to evaluate artwork so you can identify opportunities and strengthen your portfolio before you pitch it.
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Build Collections with Commercial Purpose
Understand why collections succeed in the marketplace, how buyers evaluate them, and how to position your work for real-world applications.
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Present Your Portfolio with Confidence
Learn how to organize and present your collections so buyers can quickly understand their commercial potential.
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Price Your Artwork with Clarity
Understand the role pricing plays in licensing and buyout conversations, and learn how to price your work with greater clarity and confidence.
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$197 • Instant accessÂ
You know how to create beautiful artwork.Â
This course teaches you how to prepare it for commercial success.
About Your Instructor
Most surface pattern education is taught from the artist's perspective.
My career has been spent on the buyer's side of the table, evaluating artwork, developing products, and working with manufacturers in the interiors industry.
I've collaborated with brands, manufacturers, and artists, watching how artwork is evaluated long before it ever becomes a product. Those experiences completely changed the way I think about commercial design.
That's the perspective I bring to Think Like a Buyer, helping you confidently prepare, present, price, and sell your artwork by understanding how buyers actually evaluate it.
$197 • Instant accessÂ
I have a better grasp on what's possible, avenues to explore, and a glimpse into an industry that felt completely shut out before.
- Lisa Mabey
The course peels back the curtain on an industry that has been overlooked... I gained a lot of knowledge and clarity.
- Melissa McKeagney
I truly believe in what is possible. You're helping me put all the pieces together. Â
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- Dorothy Emerson
Why this course?
Most artists assume they need more artwork.
In reality, many opportunities are won or lost because artists don't yet understand how manufacturers evaluate collections, how licensing works, or how to present their work commercially.
Once you understand how buyers think, you'll create, organize, present, and price your work with far more confidence, and get better results.
$197 • Instant accessÂ
Inside Think Like a Buyer, you'll learn how to:
Inside Think Like a Buyer you'll find practical lessons and downloadable resources that walk you through licensing, buyouts, pricing, presentation, and preparing artwork for the interiors market.
Think Like a Buyer: Art Licensing & Buyouts
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Think Like a Buyer: Art Licensing & Buyouts
12 lessons- Welcome & Overview
- 1. Licensing
- 2. Buyouts
- 3. Trends: To Follow or Not to Follow Them
- 4. Trend Cycles: Which to Watch
- 5. Creating a Cohesive Collection of Artwork
- 6. Prepping Your Artwork for Sale or Licensing
- 7. Organizing Your Collections
- 8. Best Practices for Showcasing Your Art
- 9. Pricing Strategies and Discounts
- 10 Next Steps to Selling Your First Collection
- 11. Your First 30 Days of Action
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Downloads
7 lessons- Glossary of Terms
- Textile Trendspotting: Spot What's Next in Interiors
- Pattern Styles & Color Categories
- Most Common Repeats & Technical Requirements
- Furniture Manufacturers Size Restrictions
- Artwork Collection Spreadsheet
- List of Interiors Industry Shows