If you’ve been designing, refining, and putting your work out there, but the response hasn’t matched the effort, you’re not alone. What most surface pattern designers aren’t taught is how work is actually read once it enters the market.

This guide exists to translate that gap.

What's Included:

You don’t need to redesign your work.
You need to understand what’s happening.

This 16-page guide helps you stop second-guessing every piece you create. Inside How Buyers Read Your Work, you’ll finally see:

• Why strong work can stall, even when nothing is “wrong.” So you can stop assuming you missed something or aren’t good enough.
• What buyers are actually evaluating (and what they’re not). So you’re not guessing once your work leaves your studio.
• What “commercial” really means in buyer language. Without taking it as a verdict on your creativity or style.
• How to interpret silence and vague feedback. So you’re not spiraling when responses don’t match your effort.
• Why the same design succeeds in one context and falls flat in another. So you stop trying to force consistency where it doesn’t exist.
• How to decide your next step calmly. Before you redesign, upload more work, or invest again out of frustration. 

This guide won’t tell you what to fix. 

It gives you something more valuable: Perspective.

Because most designers were never taught how their work is actually being read. And until you see that clearly, every decision feels personal

About Your Instructor

Laura has spent more than 30 years working inside the textile and interiors industry, across buying, product development, and real-world production.

Her work has spanned residential and commercial home décor, collaborating with established brands and manufacturers to bring surface pattern designs from concept to product.

This guide reflects that perspective. It's grounded in how decisions are actually made once work leaves the studio.

This guide is:

• A translation of how buyers and markets read artwork
• A reframing tool to help you stop personalizing outcomes
• A way to understand why work stalls, not how to redesign it

This guide is not:

• An evaluation of your work or a deep dive into your portfolio
• A readiness test that gives direction and advice on next steps
• A substitute for professional feedback or decision-making

It’s designed to give you clarity and perspective before you decide what to do next.

What This Level of Insight Normally Costs

Buyer Translation & Market Context
A clear explanation of how buyers actually read work once it enters real markets, including fit, timing, and decision constraints. Comparable to formal industry guidance.
$75 value  ✅ Included 

Decision Context Before Evaluation
Perspective that helps you interpret silence, hesitation, and stalled momentum before redesigning work.
Comparable to coaching designers often seek before investing further.
$50 value   ✅ Included

--------------------------------------------------

Total Value: $125

Included Today for only: $17