Still Wondering Why Beautiful Work Gets Overlooked?
Learn how buyers actually evaluate artwork, so you can create work that's commercially valuable before you ever submit your portfolio.Â
If today's training gave you a completely new way of looking at your work...
Imagine what happens when you learn the entire framework.
Think Like a Buyer wasn't created to teach you how to make prettier patterns.
It was created to help you understand the commercial side of the interiors industry, how buyers evaluate artwork, how manufacturers make decisions, and how to create work that's not only beautiful, but commercially viable.
You don't need to change your artistic style.
You need to add another perspective.
Because once you understand how buyers think, you'll begin making different creative decisions long before your portfolio ever reaches their desk.
$197 • Instant accessÂ
What You'll Learn Inside Think Like a Buyer:
Learn How Buyers Actually Evaluate Artwork
Understand how buying decisions are made once artwork leaves your studio, including the commercial considerations, product context, and market realities most artists never get to see.
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Learn to Think Like a Buyer Before You Submit Your Work
Stop second-guessing every collection. Develop a framework for evaluating your own work through the eyes of buyers, manufacturers, and product developers before anyone else sees it.
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Know When Licensing Makes Sense, and When It Doesn't
Understand the differences between licensing, buyouts, and other commercial opportunities so you can make decisions that align with your goals.
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Create Collections with Commercial Purpose
Learn why collections succeed in the marketplace, how buyers view them, and how to position your work for real-world applications.
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Present and Price Your Work Professionally
Discover how presentation, pricing, and positioning influence the way buyers perceive your work.
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This course isn't about making prettier patterns.
It's about making better commercial decisions.
Beautiful artwork is where the conversation begins.
Understanding how buyers think is what moves that artwork into the marketplace.
About Your Instructor
Most surface pattern education is taught from the artist's perspective.
My career has given me the opportunity to spend years on the buyer's side of the table, working across buying, product development, and manufacturing in the textiles and interiors industry.
I've collaborated with brands, manufacturers, and artists, watching how artwork is evaluated long before it ever becomes a product. Those experiences completely changed the way I think about commercial design.
That's the perspective I bring to Think Like a Buyer, helping you understand not just how to create beautiful artwork, but how buyers evaluate it once it leaves your studio.
$197 • Instant accessÂ
Here's exactly what we'll cover:
I know many surface pattern designers have invested in courses before and wondered, "But what am I actually getting?"
So here's the complete curriculum.
No surprises. No hidden modules.
Just the exact framework I use to help artists understand how buyers evaluate artwork and prepare it for the interiors industry.
Think Like a Buyer: Art Licensing & Buyouts
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Think Like a Buyer: Art Licensing & Buyouts
12 lessons- Welcome & Overview
- 1. Licensing
- 2. Buyouts
- 3. Trends: To Follow or Not to Follow Them
- 4. Trend Cycles: Which to Watch
- 5. Creating a Cohesive Collection of Artwork
- 6. Prepping Your Artwork for Sale or Licensing
- 7. Organizing Your Collections
- 8. Best Practices for Showcasing Your Art
- 9. Pricing Strategies and Discounts
- 10 Next Steps to Selling Your First Collection
- 11. Your First 30 Days of Action
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Downloads
7 lessons- Glossary of Terms
- Textile Trendspotting: Spot What's Next in Interiors
- Pattern Styles & Color Categories
- Most Common Repeats & Technical Requirements
- Furniture Manufacturers Size Restrictions
- Artwork Collection Spreadsheet
- List of Interiors Industry Shows