Still Wondering Why Beautiful Work Gets Overlooked?

Learn how buyers actually evaluate artwork, so you can create work that's commercially valuable before you ever submit your portfolio. 

If today's training gave you a completely new way of looking at your work...

Imagine what happens when you learn the entire framework.

Think Like a Buyer wasn't created to teach you how to make prettier patterns.

It was created to help you understand the commercial side of the interiors industry, how buyers evaluate artwork, how manufacturers make decisions, and how to create work that's not only beautiful, but commercially viable.

You don't need to change your artistic style.

You need to add another perspective.

Because once you understand how buyers think, you'll begin making different creative decisions long before your portfolio ever reaches their desk.

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$197 • Instant access 

What You'll Learn Inside Think Like a Buyer:

Learn How Buyers Actually Evaluate Artwork

Understand how buying decisions are made once artwork leaves your studio, including the commercial considerations, product context, and market realities most artists never get to see.

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Learn to Think Like a Buyer Before You Submit Your Work

Stop second-guessing every collection. Develop a framework for evaluating your own work through the eyes of buyers, manufacturers, and product developers before anyone else sees it.

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Know When Licensing Makes Sense, and When It Doesn't

Understand the differences between licensing, buyouts, and other commercial opportunities so you can make decisions that align with your goals.

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Create Collections with Commercial Purpose

Learn why collections succeed in the marketplace, how buyers view them, and how to position your work for real-world applications.

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Present and Price Your Work Professionally

Discover how presentation, pricing, and positioning influence the way buyers perceive your work.

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This course isn't about making prettier patterns.

It's about making better commercial decisions.

Beautiful artwork is where the conversation begins.

Understanding how buyers think is what moves that artwork into the marketplace.

About Your Instructor

Most surface pattern education is taught from the artist's perspective.

My career has given me the opportunity to spend years on the buyer's side of the table, working across buying, product development, and manufacturing in the textiles and interiors industry.

I've collaborated with brands, manufacturers, and artists, watching how artwork is evaluated long before it ever becomes a product. Those experiences completely changed the way I think about commercial design.

That's the perspective I bring to Think Like a Buyer, helping you understand not just how to create beautiful artwork, but how buyers evaluate it once it leaves your studio.

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$197 • Instant access 

Here's exactly what we'll cover:

I know many surface pattern designers have invested in courses before and wondered, "But what am I actually getting?"

So here's the complete curriculum.

No surprises. No hidden modules.

Just the exact framework I use to help artists understand how buyers evaluate artwork and prepare it for the interiors industry.

Think Like a Buyer: Art Licensing & Buyouts

  1. Think Like a Buyer: Art Licensing & Buyouts

    12 lessons
    1. Welcome & Overview
    2. 1. Licensing
    3. 2. Buyouts
    4. 3. Trends: To Follow or Not to Follow Them
    5. 4. Trend Cycles: Which to Watch
    6. 5. Creating a Cohesive Collection of Artwork
    7. 6. Prepping Your Artwork for Sale or Licensing
    8. 7. Organizing Your Collections
    9. 8. Best Practices for Showcasing Your Art
    10. 9. Pricing Strategies and Discounts
    11. 10 Next Steps to Selling Your First Collection
    12. 11. Your First 30 Days of Action
  2. Downloads

    7 lessons
    1. Glossary of Terms
    2. Textile Trendspotting: Spot What's Next in Interiors
    3. Pattern Styles & Color Categories
    4. Most Common Repeats & Technical Requirements
    5. Furniture Manufacturers Size Restrictions
    6. Artwork Collection Spreadsheet
    7. List of Interiors Industry Shows
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